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Make your holidays in style with the absolute elegance of beach kimonos, linen dresses and jumpsuits, all of which are offered by La Collection Vita available at the La Réserve à la Plage boutique, located at the Pampelonne Beach in St Tropez.

Pampelonne is the most iconic beach of the Côte d’Azur. It was here where Brigitte Bardot revealed her charms on the set of the production of the legendary 1956 film And God Created Woman. A symbol of freedom and a witness to many extraordinary events, personalities such as Princess Diana, David Rockefeller, and Elizabeth Taylor are just a shortlist of international figures who have graced Pampelonne with their presence. Although it has evolved over the decades, gradually adapting itself to the needs of its growing clientele who today continue to contribute to its rich history, the spirit of La Réserve à la Plage remains immortal and contributes to the place’s timelessness.

A luxury beach club, La Réserve à la Plage is a must-visit area of Pampelonne Beach. It offers a calm atmosphere with attractive cabanas, rich, fresh and fragrant Mediterranean cuisine, festive glasses of champagne, and the most phenomenal resort fashion shopping experience.

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